The Settepani name has been synonymous with Italian baking excellence in New York City for decades. From their Harlem restaurant to their Williamsburg bakery, the Settepani family has built a legacy of culinary artistry rooted in tradition while embracing innovation. At the heart of this story is Bilena Settepani, whose creativity and passion have not only upheld the family’s reputation but also brought it into the spotlight with one of their most talked-about creations—the Rainbow Cookie Croissant.
A Legacy of Family and Tradition
The Settepani family’s journey began with a vision to bring authentic Italian baking to New York. Their dedication to using the finest ingredients and crafting each item with care quickly established them as a beloved name in the city’s culinary scene. As the second generation to step into the family business, Bilena Settepani has continued this legacy while injecting her own modern flair.
In an interview with Time Out New York, Bilena shared her pride in the family’s heritage and her commitment to pushing the boundaries of Italian pastry making. For her, innovation is about honoring tradition while finding creative ways to captivate a modern audience.
The Viral Rainbow Cookie Croissant
One such innovation is the Rainbow Cookie Croissant, a delightful fusion of two iconic treats: the buttery, flaky croissant and the nostalgic, multi-colored rainbow cookie. This one-of-a-kind pastry quickly became a viral sensation, drawing customers from all over the city.
Bilena describes the croissant as a love letter to Italian-American baking, blending the classic almond and jam flavors of the rainbow cookie with the elegance of French pastry techniques. The result is a visually stunning and irresistibly delicious creation that embodies the spirit of Settepani’s approach: bold, innovative, and unforgettable.
Honoring Heritage, Embracing Innovation
While the Rainbow Cookie Croissant has garnered widespread attention, it’s just one example of how the Settepani family continues to evolve. From their year-round panettone offerings to their expanded menu at the Time Out Market in Brooklyn, Settepani remains dedicated to celebrating Italian baking traditions while keeping their offerings fresh and exciting.
In the Time Out New York interview, Bilena highlighted the importance of family in their business. “It’s more than just baking,” she explained. “It’s about creating something meaningful—something that connects us to our roots while sharing our story with the world.”
A Must-Visit Destination
For those looking to experience the artistry of Settepani firsthand, their Williamsburg bakery and Harlem restaurant are must-visit destinations. Whether you’re indulging in a slice of their award-winning panettone or trying the viral Rainbow Cookie Croissant, every bite tells a story of passion, tradition, and creativity.
Discover More About Settepani
To learn more about the Settepani family’s legacy and their innovative creations, check out the full Time Out New York interview with Bilena Settepani. You can also explore their offerings and stay updated on their latest creations by visiting their official website or following Settepani's on Instagram.
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